These Terms of Service (the "Terms") constitute a legally binding agreement between MILKIES Ltd, 85 Great Portland Street, London W1W 7LT, United Kingdom (Companies House No. 10195739) ("MILKIES", "we", "us", or "our") and the individual or legal entity that applies to, accesses, or uses the Inner Circle Partner Program available at https://innercircle.love (the "App"). By clicking Accept, creating an account, logging in via Google or Facebook, or otherwise using the App, you ("Partner", "you", or "your") confirm that you have read, understood, and agree to be bound by these Terms.
These Terms govern your participation in MILKIES' unified affiliate / partner ecosystem covering the MILKIES®, DIY by MILKIES®, MOMENTS®, KeepMoments.de, and MOMENTS® DIY JEWELRY KIT brands (collectively, the "Brands").
"Affiliate Link" — a unique URL or alphanumeric discount code generated by the App that enables attribution of Referred Sales to the Partner.
"Commission" — the percentage or fixed remuneration payable to Partner for each Qualifying Sale, as displayed in the Dashboard.
"Coupon Platform" — any website, browser extension, mobile application, or automated tool whose primary or substantial function is the aggregation, distribution, or automated application of discount codes, including but not limited to Honey (PayPal Savings), RetailMeNot, Rakuten, CouponCabin, DealNews, SlickDeals, Groupon, VoucherCodes, mydealz, and any substantially similar service.
"Intellectual Property" ("IP") — all trademarks, service marks, patents, designs, copyrights, database rights, trade secrets, know-how and other proprietary rights of MILKIES.
"Permitted Territories" — the geographic markets, language-specific domains, or country-level regions assigned to Partner during onboarding or as subsequently amended in writing by MILKIES, as displayed in the Partner Dashboard.
"Personal Data" — has the meaning given in the UK GDPR and/or EU GDPR, as applicable.
"Qualifying Sale" — a completed, paid order for MILKIES products that satisfies all conditions in Section 7.
"Self-Billing" — the mechanism whereby MILKIES issues an invoice on Partner's behalf for Commissions due, in accordance with applicable tax law.
2.1. Minimum Age.
You must be at least 18 years old and have full legal capacity.
2.2. Accurate Information.
You warrant that all information supplied during application and thereafter is true, complete and kept up to date. Material misrepresentation constitutes grounds for immediate termination under Section 12.
2.3. Acceptance.
Approval is at MILKIES' sole discretion. We may accept or reject any application without obligation to provide reasons.
2.4. Account Security.
You are responsible for maintaining the confidentiality of your login credentials and for all activity under your account. You must notify us immediately of any unauthorised access.
3.1. Marketing Standards.
Partner shall promote the Brands honestly, ethically and in compliance with:
(a) these Terms;
(b) the Inner Circle Brand & Trademark Guidelines (available in the Dashboard);
(c) all applicable laws, advertising standards, consumer-protection and privacy regulations (including UK GDPR, EU GDPR, UK Data Protection Act 2018, CCPA/CPRA);
(d) the Meta Platform Terms and Developer Policies, Google API Services User Data Policy, and any other third-party terms governing the channels Partner uses.
3.2. Prohibited Conduct.
Partner shall not:
(a) engage in spam, deceptive practices, forced redirects, cookie stuffing, ad-ware, spyware, or other fraudulent or misleading attribution methods;
(b) bid on MILKIES' trademarks (or misspellings thereof) as keywords in paid search;
(c) create websites or social profiles that impersonate MILKIES or any of the Brands;
(d) make medical, therapeutic, or scientifically unsubstantiated claims about products;
(e) use obscene, hateful, defamatory, or discriminatory content;
(f) issue press releases or paid media placements referencing MILKIES without prior written consent;
(g) place Affiliate Links on sites that promote violence, illegal activities, or infringe IP rights;
(h) engage in any activity that may harm MILKIES' reputation or the integrity of the Program;
(i) purchase products using their own Affiliate Link or code for personal use or resale (self-referrals);
(j) incentivise clicks or purchases through artificial means, including pay-to-click, misleading pop-ups, or mandatory code entry as a condition of accessing unrelated content.
3.3. Disclosure & Transparency.
Where legally required (including under UK CMA guidelines, US FTC Endorsement Guides, EU Unfair Commercial Practices Directive, and equivalent national legislation), Partner must clearly and conspicuously disclose the commercial affiliate relationship in every piece of promotional content. The disclosure must be:
(a) prominent, unambiguous, and in the same language as the content;
(b) placed before or immediately adjacent to any Affiliate Link or discount code;
(c) not buried in footnotes, hidden behind "more" links, or otherwise obscured.
4.1. Territory Assignment.
Upon acceptance into the Program, each Partner is assigned one or more Permitted Territories based on the markets, languages, and audiences declared in their application. Permitted Territories are displayed in the Partner Dashboard and may be amended by MILKIES from time to time upon written notice.
4.2. Territorial Scope of Activity.
Partner shall direct promotional activities exclusively towards audiences within their Permitted Territories. The Affiliate Link and discount code are intended to generate sales only from customers within the Permitted Territories.
4.3. Geographic Mismatch Presumption.
Where a material proportion (exceeding 15% in any calendar month) of sales attributed to Partner's Affiliate Link originate from outside the Permitted Territories, this shall give rise to a rebuttable presumption that the Partner's code has been distributed through unauthorised channels. The burden of rebutting this presumption rests solely with the Partner.
4.4. Consequences of Territorial Violation.
MILKIES reserves the right to:
(a) withhold, reverse, reduce, or reclaim Commissions attributable to sales originating from outside the Permitted Territories;
(b) suspend the Partner's account and disable the Affiliate Link pending investigation;
(c) modify or restrict the Partner's Permitted Territories;
(d) terminate the Partnership immediately under Section 12.2(b) if the geographic mismatch constitutes or is indicative of a material breach.
4.5. Notification Obligation.
Partner must notify MILKIES within 48 hours of becoming aware (or having reasonable grounds to suspect) that their code is being used or distributed outside the Permitted Territories.
5.1. Code Responsibility.
Partner is solely responsible for the controlled and authorised distribution of their Affiliate Link and discount code. Partner acknowledges that the code is a valuable asset of the Program and that its misuse undermines the integrity of the entire affiliate ecosystem.
5.2. Prohibited Code Distribution.
Partner shall not, directly or through any third party:
(a) submit, upload, register, or permit the submission of their discount code to any Coupon Platform;
(b) distribute or cause distribution of their code through automated tools, browser extensions, deal-sharing platforms, or coupon databases;
(c) publish their code in any publicly searchable format or medium specifically designed for discount code aggregation;
(d) sell, license, rent, or otherwise transfer the code to any third party;
(e) authorise or encourage any person or entity to redistribute the code beyond the Partner's own direct audience.
5.3. Reasonable Protective Measures.
Partner shall use commercially reasonable efforts to prevent unauthorised third-party distribution of their code, including monitoring for and reporting the appearance of their code on Coupon Platforms.
5.4. Reporting Obligation.
Partner must promptly (and in any event within 48 hours) report to MILKIES any known or suspected unauthorised distribution of their code, including links to Coupon Platform listings or evidence of browser extension injection.
5.5. Material Breach.
Any violation of Sections 5.2 through 5.4 shall constitute a material breach of these Terms, entitling MILKIES to:
(a) immediately terminate the Partnership without notice or cure period;
(b) forfeit all pending and unpaid Commissions;
(c) exercise clawback rights under Section 8.8;
(d) pursue any other remedies available at law or in equity.
6.1. MILKIES retains all right, title and interest in its IP.
6.2. Subject to compliance with these Terms, MILKIES grants Partner a limited, revocable, non-exclusive, non-transferable, non-sublicensable licence to use approved marketing materials solely for the purpose of promoting the Brands within the Permitted Territories.
6.3. Partner shall not modify, reverse engineer, or create derivative works of MILKIES' IP. All goodwill generated inures to MILKIES.
6.4. The licence in Section 6.2 terminates automatically upon termination or expiry of these Terms.
7.1. Conditions.
A sale constitutes a "Qualifying Sale" only if all of the following conditions are met:
(a) the sale was completed and paid for on an authorised MILKIES e-commerce domain;
(b) the sale was generated through Partner's direct, personal promotional activities (including social media posts, blog content, personal recommendations, email marketing to Partner's own audience, or live events);
(c) the customer who made the purchase is located within, or the sale originated from, the Partner's Permitted Territories;
(d) the sale was not attributed through a Coupon Platform, browser extension, automated discount injection, or any other intermediary whose participation was not authorised by MILKIES;
(e) the sale passes MILKIES' fraud, compliance, and attribution review under Section 8;
(f) the order has not been refunded, charged back, cancelled, or otherwise invalidated.
7.2. Non-Qualifying Sales.
For the avoidance of doubt, the following do not constitute Qualifying Sales:
(a) sales where the code was applied via a Coupon Platform or browser extension (even if the code was originally shared by Partner through legitimate channels);
(b) self-referral purchases by Partner, their household, or close associates;
(c) sales originating from outside the Permitted Territories unless expressly authorised;
(d) fraudulent, test, or artificially generated orders.
8.1. Attribution.
The App assigns a unique Affiliate Link and discount code to Partner. Sales are tracked via cookies, Shopify or platform tracking, and discount code usage. MILKIES' tracking system is the sole and authoritative source for attribution data.
8.2. Commission Rate.
The default rate is 15% of net product value (excluding VAT, shipping, applied discounts, and returns), unless otherwise agreed in writing. MILKIES may modify the Commission rate upon 30 days' written notice.
8.3. Provisional Status.
All Commissions are provisional until approved by MILKIES following completion of the review process described in this Section. Commissions are not earned, vested, or payable until MILKIES confirms their validity.
8.4. Reversals.
If an order is refunded, fraudulent, charged back, or otherwise invalid, the corresponding Commission will be cancelled or deducted from accrued Commissions.
8.5. Audit & Review Rights.
MILKIES reserves the right, at any time and with or without prior notice, to:
(a) review, audit, and analyse all transactions underlying any payout request or accrued Commission;
(b) investigate the source, geographic origin, and attribution method of any sale;
(c) request and obtain from Partner information, evidence, or documentation relating to Partner's promotional activities;
(d) engage third-party fraud detection or analytics services.
8.6. Withholding & Rejection.
MILKIES may withhold, adjust, reduce, or deny payout for any transaction that, in MILKIES' reasonable determination:
(a) originated from outside Partner's Permitted Territories;
(b) was attributed through a Coupon Platform, browser extension, or automated tool;
(c) shows patterns inconsistent with genuine personal referral activity;
(d) cannot be reasonably linked to Partner's direct promotional efforts;
(e) involves suspected fraud, self-referral, or manipulation;
(f) violates any provision of these Terms.
MILKIES' determination under this Section is final and binding. MILKIES is not obligated to provide detailed reasons for individual transaction rejections, though it will make reasonable efforts to inform Partner of the general basis for any material withholding.
8.7. Cooperation.
Partner must cooperate fully with any audit or investigation. Failure to provide requested information within 7 days constitutes a material breach and grounds for Commission forfeiture.
8.8. Clawback.
If MILKIES determines — at any time up to 12 months after payment — that Commissions were paid for transactions that did not constitute Qualifying Sales, MILKIES may:
(a) offset the overpaid amount against future Commission payouts; or
(b) issue an invoice to Partner for the overpaid amount, payable within 30 days; or
(c) deduct the amount from any pending payout.
8.9. Payout Threshold & Schedule.
You may request payment once accrued, approved Commissions reach £25 (or currency equivalent). Payouts are processed within 14 business days of a valid request, subject to successful completion of MILKIES' review.
8.10. Self-Billing Agreement.
By joining the Program, you:
(a) authorise MILKIES to raise self-billing invoices on your behalf for Commissions due, in accordance with HMRC VAT Notice 700/14;
(b) agree not to issue separate sales invoices for those amounts;
(c) confirm that you are (or are not) registered for VAT and will notify MILKIES immediately of any change in your VAT registration status;
(d) agree that this self-billing arrangement will remain in force until terminated by either party with 30 days' written notice;
(e) acknowledge that MILKIES will issue self-billing invoices showing its own VAT registration number (where applicable) and Partner's VAT number (if VAT-registered).
8.11. Payment Methods.
Payouts are made via PayPal or SEPA/UK bank transfer, as selected in your Dashboard. Fees charged by payment providers are borne by Partner.
8.12. Taxes.
Partner is solely responsible for declaring and remitting any income tax, VAT, sales tax, or other taxes arising from Commissions in their jurisdiction.
9.1. Compliance.
Both parties shall comply with all applicable data protection legislation, including the UK GDPR, EU GDPR, UK Data Protection Act 2018, and (where applicable) the California Consumer Privacy Act / California Privacy Rights Act (CCPA/CPRA).
9.2. Privacy Policy.
Our processing of Partner's Personal Data is detailed in our Privacy Policy at https://innercircle.love/privacy, which forms part of these Terms.
9.3. Facebook & Google Platform Data.
The App offers login via Facebook and Google and accesses only the minimal data (public profile, email) necessary to operate the Program. Partner shall not collect, cache, share, or sell social login data obtained through the App for any unauthorised purpose.
9.4. Fraud Detection Processing.
Partner acknowledges and consents to MILKIES processing transaction data, geographic origin data, and attribution metadata for the purposes of fraud detection, commission validation, and Program integrity. This processing is conducted on the basis of legitimate interests. Details are set out in the Privacy Policy.
9.5. Breach Notification.
In the event of a data breach affecting Partner Personal Data, MILKIES will notify affected Partners without undue delay and, where required by law, within 72 hours of becoming aware of the breach.
10.1. Information marked confidential or reasonably understood to be confidential (including sales data, commission rates, internal processes, tracking algorithms, and fraud detection methodologies) shall not be disclosed to third parties without prior written consent.
10.2. The Partner's discount code shall be treated as a confidential asset of the Program. While Partner may share the code with their audience as part of authorised promotional activities, Partner shall not disclose the code to competitors, Coupon Platforms, or any party outside the scope of their promotional activities.
10.3. Confidentiality obligations survive termination of these Terms for a period of 2 years.
11.1. THE APP, DASHBOARD AND MATERIALS ARE PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND. MILKIES DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
11.2. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, MILKIES SHALL NOT BE LIABLE (WHETHER IN CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY OR OTHERWISE) FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, REVENUE, DATA, BUSINESS OPPORTUNITY, OR GOODWILL.
11.3. MILKIES' TOTAL AGGREGATE LIABILITY ARISING OUT OF OR IN CONNECTION WITH THESE TERMS SHALL NOT EXCEED THE TOTAL COMMISSIONS ACTUALLY PAID TO PARTNER IN THE 12 MONTHS PRECEDING THE CLAIM.
11.4. Nothing in these Terms shall limit or exclude liability for: (a) death or personal injury caused by negligence; (b) fraud or fraudulent misrepresentation; (c) any liability that cannot be limited or excluded under applicable law, including mandatory consumer protection legislation in the EU.
12.1. Duration.
These Terms commence on the date of acceptance and continue until terminated by either party.
12.2. Termination Rights.
(a) For convenience: Either party may terminate with 14 days' written notice.
(b) For material breach: MILKIES may terminate immediately, without notice or cure period, upon:
violation of Sections 4 (Territories), 5 (Code Security), or 7 (Qualifying Sales);
any fraud, dishonesty, or material misrepresentation;
material breach of any other provision that remains uncured 14 days after written notice.
(c) Automatic termination: If Partner's account is inactive (no promotional activity and no sales) for 12 consecutive months.
12.3. Effects of Termination.
Upon termination:
(a) the licence in Section 6 ends immediately;
(b) Partner must immediately cease use of Affiliate Links and remove all MILKIES IP from all channels;
(c) MILKIES will pay outstanding valid, approved Commissions within 60 days, subject to completion of any pending audit or investigation;
(d) pending Commissions under investigation may be withheld until the investigation concludes;
(e) Sections 5.5 (Material Breach consequences), 8.8 (Clawback), 10 (Confidentiality), 11 (Limitation of Liability), 13 (Indemnification), and 15 (Governing Law) survive termination.
Partner shall indemnify, defend and hold harmless MILKIES and its directors, officers, employees, and agents from and against any and all claims, damages, losses, liabilities, costs and expenses (including reasonable legal fees) arising out of or relating to:
(a) Partner's breach of these Terms;
(b) infringement of any intellectual property or privacy right;
(c) violation of applicable law or regulation;
(d) Partner's marketing content, conduct, or representations;
(e) any claim by a tax authority relating to Partner's failure to declare or remit taxes on Commissions;
(f) unauthorised distribution of Partner's discount code to Coupon Platforms or other third parties.
MILKIES may modify these Terms, the Commission structure, the list of Coupon Platforms, Permitted Territories, or any other aspect of the Program by posting an updated version on the App and notifying Partners via email or Dashboard notice. Material changes take effect 30 days after notification. Continued participation after the effective date constitutes acceptance. If you do not agree, you may terminate under Section 12.2(a).
15.1. Governing Law.
These Terms and any non-contractual obligations arising out of or in connection with them shall be governed by and construed in accordance with the laws of England and Wales.
15.2. Dispute Resolution.
Any dispute arising out of or relating to these Terms shall be resolved as follows:
(a) Negotiation: The parties shall first attempt to resolve the dispute through good-faith negotiation within 30 days of written notice.
(b) Mediation: If negotiation fails, the dispute shall be submitted to mediation under the CEDR Mediation Rules.
(c) Jurisdiction: If mediation fails within 60 days, the courts of England and Wales shall have exclusive jurisdiction, subject to Section 15.3.
15.3. EU Consumer Rights.
Nothing in this Section prevents a Partner who is a consumer habitually resident in an EU Member State from bringing proceedings in the courts of their habitual residence, nor does it deprive them of mandatory consumer protections under the laws of their Member State.
15.4. US Partners — Class Action Waiver.
To the maximum extent permitted by applicable law, Partners located in the United States agree to resolve disputes on an individual basis only and waive any right to participate in class actions, collective actions, or representative actions.
End-users who logged in via Facebook or Google may delete all Personal Data associated with the App by:
(a) clicking "Delete Account" in the App > Settings; or
(b) emailing info@innercircle.love with the subject line "Data Deletion Request".
MILKIES will permanently erase user records (subject to lawful retention obligations) within 30 days and confirm deletion by email.
17.1. Independent Contractors.
The parties are independent contractors. Nothing herein creates a partnership, franchise, joint venture, agency, or employment relationship.
17.2. Entire Agreement.
These Terms, together with the Privacy Policy, the Brand & Trademark Guidelines, and any Dashboard notices, constitute the entire agreement and supersede all prior understandings.
17.3. Severability.
If any provision is held invalid or unenforceable, the remainder shall remain in full force and effect.
17.4. Assignment.
Partner may not assign or transfer rights or obligations under these Terms without MILKIES' prior written consent. MILKIES may assign freely, including in connection with a merger, acquisition, or sale of assets.
17.5. Force Majeure.
Neither party shall be liable for failure to perform due to events beyond reasonable control, including natural disasters, pandemics, government actions, war, terrorism, power failures, or internet outages.
17.6. Waiver.
No failure or delay in exercising any right shall constitute a waiver thereof.
17.7. Notices.
Formal notices shall be in writing and deemed delivered when sent by recorded post or email to the address on file. Notices to MILKIES shall be sent to info@innercircle.love.
17.8. Anti-Bribery.
Partner shall comply with all applicable anti-bribery and anti-corruption laws, including the UK Bribery Act 2010.
17.9. Third-Party Rights.
No person other than the parties shall have any right under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of these Terms.
Last updated: March 19, 2026