These Terms of Service (the "Terms") constitute a legally binding agreement between MILKIES Ltd, 85 Great Portland Street, London W1W 7LT, United Kingdom (Companies House No. 10195739) ("MILKIES”, “we”, “us”, or "our") and the individual or legal entity that applies to, accesses, or uses the Inner Circle Partner Program available at https://innercircle.love (the "App"). By clicking Accept, creating an account, logging in via Google or Facebook, or otherwise using the App, you ("Partner", "you", or "your") confirm that you have read, understood, and agree to be bound by these Terms.
These Terms govern your participation in MILKIES' unified affiliate / partner ecosystem covering the MILKIES®, DIY by MILKIES®, MOMENTS®, KeepMoments.de, and MOMENTS® DIY JEWELRY KIT brands (collectively, the "Brands").
"Affiliate Link" — a unique URL or alphanumeric code generated by the App that enables attribution of Referred Sales to the Partner.
"Commission" — the percentage or fixed remuneration payable to Partner for each Qualifying Sale, as displayed in the Partner Dashboard.
"Intellectual Property" ("IP") — all trademarks, service marks, patents, designs, copyrights, database rights, trade secrets, know-how and other rights subsisting in the Brands, the App, and MILKIES' marketing materials.
"Qualifying Sale" — a completed, paid order for MILKIES products placed on an authorised MILKIES e-commerce domain by a customer who clicked or applied Partner's Affiliate Link within the applicable attribution window (currently 30 days), excluding cancellations, charge-backs, fraud, internal test orders and self-purchases.
"Self-Billing" — the mechanism whereby MILKIES issues an invoice on Partner's behalf for Commissions due, in accordance with HMRC Notice 700/62.
2.1. Minimum Age.
You must be at least 18 years old and have full legal capacity.
2.2. Accurate Information.
You warrant that all information supplied during application and thereafter is true, complete and kept up to date.
2.3. Acceptance.
Approval is at MILKIES' sole discretion. We may accept or reject any application without obligation to explain our decision.
2.4. Account Security.
You are responsible for maintaining the confidentiality of your login credentials and for all activities undertaken through your account. Notify us immediately of unauthorised use.
3.1. Marketing Standards.
Partner shall promote the Brands honestly, ethically and in compliance with:
(a) these Terms;
(b) the Inner Circle Brand & Trademark Guidelines (available in the Dashboard);
(c) all applicable laws, advertising standards, consumer-protection and privacy regulations (including the UK GDPR/EU GDPR); and
(d) the Meta Platform Terms and Developer Policies, Google API Services User Data Policy, and any other third-party platform rules where Partner advertises.
3.2. Prohibited Conduct.
Partner shall not:
engage in spam, deceptive practices, forced redirects, cookie stuffing, ad-ware, spyware, or other fraudulent methods;
bid on MILKIES' trademark (or misspellings) as keywords in paid search;
create websites or social profiles that impersonate MILKIES;
make medical or therapeutic claims about products;
use obscene, hateful, or discriminatory content;
issue press releases or paid media placements referencing MILKIES without written consent;
place Affiliate Links on sites that promote violence, illegal activities, or infringe IP rights;
engage in any activity that may harm MILKIES' reputation or the integrity of the Program.
3.3. Disclosure.
Where legally required (e.g., under UK CMA, FTC Endorsement Guides, EU UCPD), Partner must clearly disclose the commercial nature of their relationship with MILKIES in any promotional material.
4.1. MILKIES retains all right, title and interest in its IP.
4.2. Subject to compliance with these Terms, MILKIES grants Partner a limited, revocable, non-exclusive, non-transferable, royalty-free licence to display the Brand names, logos, banners and product imagery provided in the Dashboard solely for the purpose of bona fide promotion.
4.3. Partner shall not modify, reverse engineer, or create derivative works of MILKIES' IP. All goodwill arising from use of the Brands shall inure exclusively to MILKIES.
5.1. Attribution.
The App assigns a unique Affiliate Link to Partner. Qualifying Sales are tracked via cookies, Shopify referral parameters and server-side event logs. MILKIES' tracking data is final and binding.
5.2. Commission Rate.
The default rate is 15% of net product value (excluding VAT, shipping, discounts, and returns), unless a different rate appears in your Dashboard or separate written agreement.
5.3. Reversals.
If an order is refunded, fraudulent, or otherwise invalid, the corresponding Commission will be cancelled or clawed back from future payouts.
5.4. Payout Threshold & Schedule.
You may request payment once accrued, approved Commissions reach £25 (or currency equivalent). Payouts are processed within 30 days of request, subject to valid invoice and any required tax documentation.
5.5. Self-Billing Agreement.
By joining the Program, you:
(a) authorise MILKIES to raise invoices on your behalf for Commissions due;
(b) agree not to issue separate invoices for those amounts; and
(c) undertake to notify MILKIES promptly of any change to your VAT status or address.
5.6. Payment Methods.
Payouts are made via PayPal or SEPA/UK bank transfer, as selected in your Dashboard. Fees charged by your bank or PayPal are your responsibility.
5.7. Taxes.
Partner is solely responsible for declaring and remitting any income, VAT or other taxes arising from Commissions. MILKIES may withhold sums required by law.
6.1. Both parties shall comply with applicable Data Protection Laws. Our processing of Personal Data is described in the Inner Circle Privacy Policy.
6.2. The App offers login via Facebook and accesses only the minimal data (public profile, email) necessary for authentication and Program operation, in full compliance with Facebook Login Review Guidelines. We do not disclose such data to third parties except as stated in the Privacy Policy.
6.3. Partner shall not collect Facebook user data through the App for any unauthorised purpose nor cache, share or transfer such data outside the App, in accordance with Facebook's Platform Terms.
6.4. Partner shall implement the Facebook Data Deletion Instructions outlined in § 12 when requested by an end-user.
Information marked confidential or reasonably understood to be confidential (including sales data, conversion rates, unpublished product roadmaps) shall not be disclosed or used for any purpose other than Program participation, for 5 years after termination.
8.1. THE APP, DASHBOARD AND MATERIALS ARE PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND. MILKIES DISCLAIMS ALL IMPLIED WARRANTIES, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT.
8.2. TO THE MAXIMUM EXTENT PERMITTED BY LAW, MILKIES SHALL NOT BE LIABLE (WHETHER IN CONTRACT, TORT OR OTHERWISE) FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR EXEMPLARY DAMAGES, INCLUDING LOSS OF PROFITS, EVEN IF ADVISED OF THE POSSIBILITY.
8.3. MILKIES' TOTAL LIABILITY ARISING OUT OF OR IN CONNECTION WITH THESE TERMS SHALL NOT EXCEED THE TOTAL COMMISSIONS PAID OR PAYABLE TO PARTNER IN THE 12 MONTHS PRECEDING THE EVENT GIVING RISE TO LIABILITY.
Partner shall indemnify, defend and hold harmless MILKIES and its directors, employees and agents from and against any third-party claims, damages, fines or expenses (including reasonable legal fees) arising out of:
(a) Partner's breach of these Terms;
(b) infringement of any IP or privacy right;
(c) violation of applicable law; or
(d) Partner's marketing content or conduct.
10.1. These Terms commence on the date of acceptance and continue until terminated by either party.
10.2. Either party may terminate:
for convenience with 7 days' written notice; or
immediately upon material breach by the other party.
10.3. Upon termination:
(a) the licence in § 4 ends;
(b) Partner must cease use of Affiliate Links and remove MILKIES IP from all channels;
(c) MILKIES will pay outstanding valid Commissions within 60 days;
(d) Partner's account and Personal Data will be deleted in accordance with the Privacy Policy.
MILKIES may modify these Terms, the Commission structure, or discontinue the Program by posting an updated version in the App and notifying Partners via email at least 14 days before changes take effect. Continued participation constitutes acceptance.
End-users who logged in via Facebook or Google may delete all Personal Data associated with the App by:
clicking "Delete Account" in the App > Settings; or
emailing info@innercircle.love with the subject line "Data Deletion Request".
MILKIES will permanently erase user records (subject to lawful retention) within 30 days and confirm completion.
These Terms and any non-contractual obligations shall be governed by and construed in accordance with the laws of England and Wales. The courts of England & Wales shall have exclusive jurisdiction, save that MILKIES may seek injunctive relief in any jurisdiction to protect its IP.
14.1. Independent Contractors.
The parties are independent contractors; nothing herein creates a partnership, franchise, joint venture, agency or employment relationship.
14.2. Entire Agreement.
These Terms (together with the Privacy Policy and any dashboard notices) constitute the entire agreement and supersede all prior discussions.
14.3. Severability.
If any provision is held invalid, the remainder shall remain in full force.
14.4. Assignment.
Partner may not assign rights or obligations without MILKIES' prior written consent. MILKIES may assign to an affiliate or successor.
14.5. Force Majeure.
Neither party is liable for failure to perform due to events beyond reasonable control.
14.6. Notices.
Formal notices shall be in writing and deemed delivered when sent by recorded post or email to the addresses in these Terms.
Last updated: June 4, 2025